Meet Lilly - a first bra reimagined!

Made to celebrate this exciting new stage, our reversible first bra is the perfect mix of comfort, coverage, and style for growing girls.

Crafted from a soft, high-quality Italian poly-blend fabric, it features sewn-in pads to keep things smooth and covered, plus a snug under-bust band that stays in place all day.

Rose gold hardware adds a fun, special touch, while the slim, adjustable straps stay comfy and hidden under tank tops.

With a discreet logo under the arm and no added support, it’s just right for tweens who are beginning to bud, getting used to wearing a bra, or simply want to feel confident and included.